Want To Work As A Coach In The Corporate World?
Dec 10, 2019
Do you have a desire to work in the corporate world? Perhaps as an executive, leadership or performance coach? To make a difference in a world that is perhaps often in a fearful, protective or an ineffective state, or alternatively, perhaps ready for positive change, more growth and expansion.
Establishing yourself as a coach in the corporate world means being able to share how you do or can create value through your work in organisations. Jarek Michalski, who has many years of experience in the Organisational Psychology and Management sectors, emphasises the importance of a “very clearly articulated statement on how you create value through your work” when entering the corporate world as a coach
Jarek recognises the power of professional coaching; incorporating the skills as a leader and influencer, as well as utilising both internal and external coaches in support of corporate initiatives. Jarek has brought in independent coaches into organisations to enhance leadership development, aware some leaders will open up even more to a professional, independent coach. These open, frank, thought-provoking and challenging conversations create even greater, powerful outcomes for participants and the organisation.
There are two ways in which a coach may gain work in this professional field: being approached by a client – which makes gaining work much easier - or approaching organisations with the aim of persuading them to invest in your services. In the latter case, Jarek recommends ideally you want to be able to provide credentials and case studies, which showcases your expertise and success with clients.
It’s also important, as a start-up coach, to work on establishing this credibility and building your skill set. That may mean doing some pro bono work and running public workshops (Empower World started out this way) for example. This means becoming known for what you offer as people experience your style and coaching/facilitation skills in exchange for testimonials.
Seeking out roles as an associate coach with organisations who offer coaching services to the corporate world may also be a way to gain entrance into executive coaching. There are many coaching businesses around the world who offer independent coaches the ability to be part of a pool of coaches - as an associate coach - who support the coaching organisation’s clients.
Jarek also recommends spending time on creating professional proposals to submit to organisations/potential clients which outlines who you are, what services you offer, how you add value and what is your experience. He recommends seeking feedback to ensure it’s crafted well. He says understanding your own worth and how you can add value to a business or group is key to maintaining the value of professional coaching.
Establishing yourself as a coach in the corporate world means being able to share how you do or can create value through your work in organisations. Jarek Michalski, who has many years of experience in the Organisational Psychology and Management sectors, emphasises the importance of a “very clearly articulated statement on how you create value through your work” when entering the corporate world as a coach
Jarek recognises the power of professional coaching; incorporating the skills as a leader and influencer, as well as utilising both internal and external coaches in support of corporate initiatives. Jarek has brought in independent coaches into organisations to enhance leadership development, aware some leaders will open up even more to a professional, independent coach. These open, frank, thought-provoking and challenging conversations create even greater, powerful outcomes for participants and the organisation.
There are two ways in which a coach may gain work in this professional field: being approached by a client – which makes gaining work much easier - or approaching organisations with the aim of persuading them to invest in your services. In the latter case, Jarek recommends ideally you want to be able to provide credentials and case studies, which showcases your expertise and success with clients.
It’s also important, as a start-up coach, to work on establishing this credibility and building your skill set. That may mean doing some pro bono work and running public workshops (Empower World started out this way) for example. This means becoming known for what you offer as people experience your style and coaching/facilitation skills in exchange for testimonials.
Seeking out roles as an associate coach with organisations who offer coaching services to the corporate world may also be a way to gain entrance into executive coaching. There are many coaching businesses around the world who offer independent coaches the ability to be part of a pool of coaches - as an associate coach - who support the coaching organisation’s clients.
Jarek also recommends spending time on creating professional proposals to submit to organisations/potential clients which outlines who you are, what services you offer, how you add value and what is your experience. He recommends seeking feedback to ensure it’s crafted well. He says understanding your own worth and how you can add value to a business or group is key to maintaining the value of professional coaching.
In addition, Jarek says marketing yourself appropriately is vital and networking is integral to success. It is also essential to be aware about which networks to engage with and be smart about how you create the best value of your time. Networking in industry-specific conferences can allow you to stand out in the crowd and promote your coaching skills in a way specific to contacts made in their organisation.
Networking at conferences can establish immediate trust with a potential client, which may not be gained through sending in a proposal for example. Coaching relationships are built on trust and connection, which is difficult to establish through a proposal, email or flyer. Human contact is always more valuable in the role of creating new clients.
As well as networking through conferences, establishing a digital presence and networking online is also highly recommended. A coach’s geographical reach has expanded considerably with the development of the digital world. Joining specific online groups related to the areas you are interested in, such as leadership – as well as joining the conversations taking place within these groups – and adding value through what you share and ask can lead to connections and possible coaching opportunities.
Having an online presence on social media platforms such as Linked In, also makes it easier for organizations to find you and decide whether you have the appropriate credentials they are seeking. You become searchable online if you add your credentials and specific experience. For a company to seriously consider your services, your presence needs to be as professional as possible. Posting thoughtful content which points to what kind of work you do and how you create value provides a sense of who you are.
Coaching is a rapidly growing industry, which is becoming more highly valued in the corporate world. This growth has made it more difficult to be hired if you are failing to market your skills as a commodity and do not engage in building your own network. To be noticed, make sure you are utilising your digital and physical presence as much as it is feasible in alignment with your aspirations and your life goals and allow opportunities to work in your area of focus show up.
Be empowered.
Listen to Jarek Michalski, Senior Business Transformation and HR Professional provide insights into what organisations are potentially looking for in a coach and how to potentially be found by an organisation for coaching services in Empower World Coaching and Leadership Podcast, Episode 130 here
Episode-130 can be found here:
Direct Link: http://bit.ly/2kidGdR
#stitcher: http://bit.ly/
#itunes: http://bit.ly/EW-
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